Celebrate International Lego Day with Lego Sets

Lego SetsPhoto by Giampiero Fanni from Unsplash.

Lego embodies a brilliantly simple concept: small plastic bricks capable of constructing entire worlds, appealing to generations from elementary age to the young at heart. Whether you’re old enough to avoid putting them in your mouth or well-seasoned in years, Lego offers universal enjoyment for all.

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What is the backstory of Lego?

Lego, plastic building-block toys that gained immense popularity during the mid-20th century, stand out as one of the most successful gaming brands in the history of marketing.

Lego blocks originated in the workshop of Ole Kirk Christiansen in Billund, Denmark. Christiansen, who started crafting wooden toys in 1932, laid the foundation for the creation of Lego. The iconic Lego brick, as we know it today, was introduced in 1958, revolutionising the world of toys. The name “Lego” is derived from the Danish words “leg godt,” meaning “play well.” 

Over the decades, Lego has evolved from a small family-owned business to a global phenomenon, inspiring creativity and imagination in children and adults alike. The company’s commitment to quality and innovation has led to various themed sets, movies, and educational initiatives, making Lego a timeless and beloved part of play culture worldwide.

Why do we love Lego?

Lego Sparks Creativity in Kids

Lego helps unlock children’s creativity by providing a versatile and open-ended platform for imaginative play. The interlocking bricks allow kids to experiment, build, and rebuild various structures, fostering problem-solving skills and spatial awareness.

The absence of fixed instructions in many Lego sets encourages children to use their creativity, experiment with designs, and bring their own ideas to life. Additionally, collaborative play with Lego promotes communication and teamwork. 

Overall, Lego serves as a tool for self-expression and imaginative exploration, empowering kids to think critically and creatively.

Lego Bricks Bring Joy to Families

Lego bricks not only serve as an educational toy but also bring joy to families by creating a shared space for creativity and bonding. The simple yet versatile nature of Lego allows family members of all ages to engage in collaborative building projects, fostering communication and teamwork. 

Assembling Lego sets offer the flexibility to construct, deconstruct, and rebuild, presenting limitless possibilities. It becomes a delightful activity that sparks laughter and a sense of accomplishment. Whether constructing intricate structures or reimagining imaginative worlds, Lego bricks provide a source of endless fun, making family time memorable and reinforcing the strong connections within the household.

Lego Appeals to Both Rule Followers and Rebels

Lego can be either a group activity or an individual project. Individuals of every age can discover a reflection of themselves in a Lego kit, or they can use the pieces to construct something original and uniquely their own. For those inclined to follow instructions, Lego sets often come with detailed guides, providing a structured and goal-oriented building experience. On the other hand, for the more adventurous and rule-defying individuals, Lego’s open-ended design allows for limitless creativity. 

By encouraging free-form building and experimentation, Lego caters to a diverse range of personalities, making it equally enjoyable for those who prefer structured play and those who relish in breaking the mold. 

Lego SetsPhoto by Giampiero Fanni from Unsplash.

When is International Lego Day?

International Lego Day falls on January 28th. It commemorates the filing of the original Lego patent. Filed by Godtfred Kirk Christiansen, son of founder Ole Kirk Christiansen and managing director of Lego from 1957 to 1973, the patent played a pivotal role in establishing Lego Group as one of the world’s largest toy manufacturers.

Ways to Celebrate International Lego Day

Play with Lego Sets!

Engage in creative play with Lego. Build, imagine, and explore, turning your ideas into tangible, hands-on creations.

Lego Star War
Amazon Logo

LEGO® Star Wars™

Lego Friends  

Mighty Ape Logo

LEGO® Friends

Lego Workshop
Toymate Logo

LEGO Sonic the Hedgehog Tails’ Workshop
and Tornado Plane 76991

Share your Lego Photos!

Display your Lego creations through photos and let your imagination shine. Hashtag with #LEGOLANDDiscoveryCentreMelbourne and inspire others with the wonderful world you’ve crafted.

Watch the Lego Movie!

Dive into the vibrant world of Lego by watching “The Lego Movie”. Join the adventure as Lego characters come to life on the big screen.

Lego Movie
Amazon Logo

LEGO Movie 4-Film Collection

Lego 4D Cinema  

Legoland Discovery Centre

LEGO® 4D cinema

Visit LEGOLAND and Lego Store!

Explore the wonders of LEGOLAND and engage with enchanting indoor attractions. Also, don’t forget to visit the Lego Store for a world of colorful bricks and exclusive sets.

Legoland Discovery Centre

LEGOLAND Discovery Centre Melbourne

Lego Store  

Legoland Discovery Centre

LEGO® Retail Store

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