Photo by Tamanna Rumee from Unsplash.
As Amazon Australia ramps up its biggest shopping event, fashion lovers can score serious deals during the Amazon AU Black Friday, with apparel and footwear taking center stage alongside gadgets and home goods.
Here’s a look at what’s trending, the standout categories, and how shoppers can make the most of the fashion offers this year.
1. A Longer Sale Window = More Time to Score Fashion
Amazon AU’s Black Friday sale isn’t just a one-day blitz. According to their own announcement, the event stretches from 18 November to 1 December for 2025. This extended window gives shoppers extra runway to browse fashion — no mad dash required.
2. Key Fashion Categories to Watch
Amazon’s own Black Friday preview calls out a number of fashion categories that are deeply discounted:
| Clothing: Deals on Tommy Hilfiger, Champion, Calvin Klein, Lacoste, and more. |
| Shoes: Big drops on Skechers, Ecco, Crocs, Hush Puppies, Wild Rhino, and New Balance. |
| Basics: You’ll also find good value on Bonds clothing (including underwear and socks). |
3. What the Numbers Suggest — Deep Discounts on Footwear
According to Amazon’s Black Friday landing page, discounts go up to 35–40% on many apparel and footwear items.
On the shoe front, Crocs Classic Clogs have been marked down 53% to AU$42.
| Crocs Unisex Adult Classic Marbled Clog | |
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These deep cuts show that Amazon is strategically targeting both comfort shoe shoppers and fashion-savvy bargain hunters.
4. Top Fashion Picks to Consider
Here are a few standout deal types or pieces people are likely eyeing — based on Amazon’s Black Friday lineup and coverage by deal sites:
- Casual Brands: Tommy Hilfiger tees and basics are in focus, with Amazon explicitly mentioning up to 50% off on some of its apparel.
- Athletic / Lifestyle Footwear: New Balance sneakers are among the highlighted deals.
- Comfort & Everyday Shoes: Skechers Foamies are a big feature in early deals.
- Underwear and Basics: Bonds underwear and socks are also getting a discount.
| Clothing | ||
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Calvin Klein Mens 2025 |
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| Shoes | ||
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| Skechers Men’s Summits – High Range Hands-Free Slip-Ins Sneaker |
ECCO Men’s Soft 7 Long Lace Leather Sneaker |
New Balance WMN FTWR |
| Basics | |
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| Bonds Mens U Front Trunks | Bonds Men’s Logo Quarter Crew Socks |
5. Smart Strategies for Fashion Shoppers
If you’re planning to shop Amazon AU during Black Friday for fashion, here are some tips to maximise value:
| 1._Make a List in Advance Because the fashion deals are broad (across big-name brands and comfort footwear), it’s easy to get overwhelmed. List out what you need vs. want — whether it’s a pair of sneakers, new basics, or outerwear. |
| 2. Set Alerts / Use Wishlist Add “watch” items or wishlist pieces. Amazon often rotates deals, especially during long sales — what’s out of stock or too expensive early could go on a deeper discount later. |
| 3. Check for Bundles or Multi-Item Discounts In some past Black Friday promos, Amazon offered “Buy 2 Fashion Apparel items, get 40% off” for part of the sale. If similar offers return, stacking clothing purchases could unlock extra savings. |
| 4. Prime Advantage If you have Prime, you not only get faster shipping but also better access to inventory, especially for high-demand fashion items. |
| 5. Double-Check Returns Policy With clothing, sizing and fit are always a concern. Before buying, make sure you understand Amazon AU’s return policies for apparel and shoes. |
6. Risks & Considerations
- Stock Runs Out: Popular fashion items (especially shoes) may sell out quickly.
- Price Monitoring: Some users are cautious about “sale price vs regular price.” As one Reddit user put it:
“I’ve seen a few people say this … the original RRP price has just hiked up further than usual.”
- Sizing Uncertainty: With international brands, make sure you check size charts closely.
7. Verdict: Is It Worth It for Fashion Shoppers?
Absolutely — for the right shoppers.
Amazon AU’s Black Friday deal structure (long window, big-name fashion brands, and a strong focus on footwear) makes it a serious opportunity to refresh your wardrobe or grab holiday gifts. If you plan ahead, use smart alerts, and prioritise items, you could land some of the best fashion deals of the year.
Explore more Amazon’s Black Friday Deals on feebee.com.au
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