Get ready! Amazon Prime Day sale is slated for Jul 8–Jul 14.
Amazon has unveiled its “Prime Day” event, set to take place from July 8 to July 14 in Australia. The sale will last for seven-day, aligning with international deals. Moreover, shoppers in Australia will have access to deals from Japan, Germany, the UK, and the US, and the sale will conclude at 11.59 PM AEST Monday July 14.
Replacing last year’s “Big Smile Sale,” it will also offer a glimpse of Amazon’s Black Friday 2025 deals in November.
Amazon has expected deals from top brands like Bose, Logitech, and more, not only including discounts on tech, but also Nintendo, and PlayStation. Shoppers can kickstart Christmas shopping early, accessing both local and international deals over 7 days. Other beauty top brands like GHD, L’Oreal Paris, Maybelline, and more will also participate in the event. To partake, sign up for a Prime membership before July 14.
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To make the most of Prime Day and unlock exclusive deals, you’ll need to be an Amazon Prime member.
In Australia, you can sign up for a Prime membership for the annual costs at $79, or opt for a $9.99 monthly subscription. Furthermore, being a Prime member comes with advantages like free and speedy delivery, access to Prime Video, Prime Music, and more.
You can start with a 30-day free trial, which allows you to enjoy all the benefits during Prime Day and beyond. Throughout this trial period, you can use this time to decide whether you’d like to continue your membership after the sale or alternatively, cancel Amazon Prime within the one-month trial period to prevent any charges.
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How to find the best Prime Day deals?
A good starting point is before the sale officially kicks off. In the lead-up to the event, Amazon typically offers a sneak peek with a few deals that serve as a teaser for the main event. While these deals may not feature the most prominent products, they can still be enticing bargains.
Here are some tips to maximize your savings during the sale:
So, what else we need to know about Amazon Prime Big Deal Days?
Amazon Prime Day is a special annual event organised by Amazon exclusively for its Prime members.
It started in the US in 2015 to mark the company’s 20th anniversary, offering more deals than Black Friday initially. Over time, it became a mid-year sales event for Prime members with exclusive discounts.
In 2018, Australia had its first Prime Day, which lasted 48 hours. Moreover, the upcoming the coming Amazon Prime Big Deal Days will span 65 hours of great deals.
During Prime Day, Amazon offers a wide range of discounts and deals on a variety of products, including electronics, clothing, home goods, and more. It’s a great time for Prime members to save money on their online shopping.
Amazon Prime Day 2025 in Australia began on July 8 at 00:01 AM AEST and featured local deals available until July 14 at 11:59 PM AEST.
What’s unique for Australians is that they can continue to shop international offers from Japan, Germany, the UK, and the US until the sale ends on the US West Coast. This extended shopping opportunity gives Australians a total of 7 days, which Prime Day 2025 in Australia concluded at 11.59 PM AEST on July 14.
There is another major Amazon event coming up in October this year, but it won’t be referred to as “Prime Day.” Instead, it’s been named “Amazon Prime Big Deal Days.”
It will start at 00:01 AM AEDT on Tuesday, Oct 14. Following this, local Australian deals conclude at 11:59 PM AEDT on Wednesday, Oct 15. However, similar to the extended Prime Day format, Prime Big Deal Days in Australia will continue. International offers from Amazon Japan, Germany, the UK, and the US may be available until 11:59 PM ADST on Thursday, Oct 16.
Both Amazon Prime Day and Black Friday typically provide discounts on similar products, although there are distinctions between the two sales events.
Prime Day primarily features deals from Amazon itself. As a result, it tends to have lower shopper competition, making it easier to discover and compare prices, and with stock availability being more reliable.
Conversely, Black Friday spans a broader array of stores, potentially offering lower prices on various brands. But it demands more effort to uncover the top deals and keep an eye on limited-time flash sales.
If you need your tech sooner, waiting for a potentially better Black Friday discount might not be worth it. There’s no guarantee of significant price differences, especially for Amazon products. While older tech might be cheaper, competition increases during Black Friday, possibly making it harder to secure the best deals.
Considering the first time Prime Big Deal Days event, it’s unclear how its prices will compare to Black Friday. If you can wait another month, it might be worth waiting to see what November brings.
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